CURVETURIERE for the full-busted women
Curveturiere, a fashion focused, intimate apparel brand for the full-busted women; launched the opening of its New York City showroom. Followed by a debut at the Curve Intimates Trade Show in Las Vegas; showcasing their Spring 2013 Collection.
Bringing stylish glamour to classic full-cup foundation silhouettes; each signature style has been constructed with the utmost attention to fit, comfort, and support. Bras are available in sizes 32 to 48/50 D through K and bottoms in XS to 3XL.
The creative minds of co-creators/founders, Kelly Moore and Mary Pifko, not only combine 25-plus years of experience in the intimates industry… they also identify with the Curveturiere woman’s quest to find pretty and fashionable intimates through their own personal struggles to find full-busted foundations.
“You have no idea the frustration you feel when shopping store after store, even stores that claim to focus on full-cup, only carry sizes up to a DD or DDD…. then if you do find your size, you can spend up to $100, only to be offered color options in nude, black, and white,” said Mary Pifko, co-creator/founder of Curveturiere. She went on to say, “I was an intimates buyer with brand relationships across the industry and still could not find my size. I am a natural 32F. Living and working in the fashion industry, I wanted the same options of color, trend, and fashion in my intimates as my clothing and accessories. After 10-plus years of searching in vain, I said to my friend and co-creator/founder, Kelly Moore, ‘Let’s create our own line!’ ”
The Curveturiere line will consist of a full lifestyle collection of bras, panties, and sleepwear. Purposely curated to allow the customer to mix and match her foundations to her every need, the collection is a reflection of their tagline … After too many years of staring at a black and white lingerie drawer, we ask you…“Who wants to live life in neutral?” The collection focuses on color and trend while staying true to the fit and function this full-busted customer demands.
“The average bra size in America is now a 36DD. This is a drastic change from 5 years ago, where the average size was a 36C, 10 years ago the average size was a 34B. This customer is clearly underserved and vocal about her lack of options in the market,” said co-creator/founder Kelly Moore. “After really digging into this market we have found such a grassroots community of full-busted women eager to share their knowledge and experiences with one another. Because Mary and I identify so closely with this customer we wanted to create not just a beautiful product but a community. We want to give the Curveturiere woman an outlet to share trend and fashion information, figure- related problem solving tips, healthy living advice, recipes, exercises to keep her curves, beauty advice, and other full-bust finds through the use of blogs and social media.”