Curveturiere Intimates is a full-cup, full-figure foundation and sleepwear line with sizing available in 32 – 50 D – K and XS – 3X. The line has been expertly curated to hone in on the classic and key foundation and sleepwear silhouettes every woman needs to keep pace with her “on the go” lifestyle. Whether it is the Belle smooth cup, wire-free plunge bra under her tee shirts, the Lola camisole, wire-free for modesty under a low cut wrap dress or the Emilie lace and jersey gown with bust support to wrap her in elegant comfort at the end of a hectic day- she’ll find each piece serves as a unique solution in her foundation and sleepwear wardrobe. What makes the Curveturiere brand stand out amongst their peers is the attention to fashion elements such as eye-lash lace trims, signature tuxedo bows, updated laces and meshes, and color direction straight from the European runways. At the same time, Curveturiere has not lost sight of the comfort and construction details the large-cup customer demands- lightly padded straps, soft mesh linings, and for support a U-back and power mesh panels.
Curveturiere, LLC Co-Founders, Kelly Moore and Mary Pifko, combine their 25-plus years of experience in the intimates industry with their own personal quest to find fashionable foundation solutions for their unique bust sizes. Feeling left out when it came to beautiful yet affordable foundation options for a full-bust and knowing they were not alone, they set out on a quest to marry fashion and function.
Kelly Moore, a graduate of AuburnUniversity, joined the HSN team as a merchant in 1999. She quickly advanced up the ladder becoming the Intimate Apparel, Denim and Sportswear Buyer accountable for nearly $50 million in annual sales. Kelly’s accomplishments included elevating the brand profile and sales of the intimate’s category. In addition to increased on-air sales, Kelly also increased the .Com sales penetration in the intimate’s category through key item strategies, specialty product procurement, and expanded assortments. Her successes were not limited to the Intimates category. Kelly was also responsible for launching key national brands in the denim category including Seven and Jag Jeans as well as legendary brands Jordache and Gloria Vanderbilt during their recent popular resurgence. Additionally, Kelly also sourced and developed collections with celebrities and designers such as: Suzanne Somers, Patti Labelle, Randolph Duke, Debra McGuire, Stephanie Seymour, and Allen Schwartz of A.B.S. Leaving HSN, Kelly joined the Shear Enterprises team in 2006. For the next seven years Kelly’s position as Director of Product Development allowed her to expand her knowledge from the aspect of Buyer to that of Brand. Combining her eye for design, trend forecasting abilities, and product development experience with her buying expertise from brick and mortar retailing and E-commerce she assisted in growing the resident brand. Kelly’s responsibilities included product development, sourcing and costing as well as quality assurance, fit, and ultimately logistics and presentation. In addition she helped to manage the electronic retailing accounts for the company.
Mary Pifko, a graduate of The University of Georgia, crossed paths with Kelly when she joined the HSN team in 2003. Like Kelly, Mary quickly moved up the ladder and upon Kelly’s departure Mary became accountable for Intimate Apparel and Designer Brand categories with annual net sales exceeding $35 million. Mary’s accomplishments included developing product and sales presentation strategies to enhance the growth of HSN’s number one intimate’s brand leading Mary to annual company-wide award recognition. HSN’s intimates brand profile was elevated by Mary building relationships and launching national brands such as Yummie Tummie, Hanky Panky, Va Bien, Le Mystere by Groupe Le Mystere, Champion, Warner’s, Maidenform, Glamorise, and Honeydew. She secured the launch of Dr. Robert Rey Shapewear, which led to HSN’s first million dollar launch in Intimate Apparel and highest new customer acquisition for a launch in Apparel and Accessories. While at HSN Mary also successfully developed and sourced seasonal collections with celebrity designers and personalities such as: Susan Lucci, Stefani Greenfield, Loulou de la Falaise, Ranjana Khan, Laurie Feltheimer, Steven Stolman, Debra McGuire, David Emanuel, and Stephen Burrows. Leaving HSN, Mary launched her own consulting firm-brilliantly taking her proven track record for procuring trend-right seasonal collections, expertise of understanding the inner workings of multimedia retailing, and her knack of executing the vision of celebrities and designers. Traveling extensively to NYC, LA, Las Vegas, South America and Europe, she has managed multiple apparel, footwear, accessories, and intimates brands for celebrities and designers.
In March of 2012 both Kelly and Mary found themselves at a place in life where they were ready to develop the brand they have always dreamt of wearing. See while they were living “full-lives,” they were also carrying “full-busts.” The irony was not lost on them that they were two women who have worked as intimates buyers, created intimates lines for others and had access to every brand on the market yet still could not find anything to fit their fuller-busts that did not look like a relic from the past…or as they would say “a harness.” You know what they say, “If you can’t find it…make it yourself.” So make it they did! Their goal was to create foundation and sleepwear that answered their search for fun, fashionable and affordable product with support and function for their full-busts. With Curveturiere, they want to give women a brand that is unique and diverse with as much color and flare as they live their life. They also want to build a community to share information; intimates advice, fashion tips, healthy lifestyle ideas and personal stories. So the movement has begun, fashion and color for all! As Kelly and Mary always say… Who wants to live life in neutral? ™