db a Mysterious African Voyage
db, which stands for Diarra Bousso, is the haute couture brand characterized by opulence and extravagance. From premium leather bags to extravagant evening dresses, db is a symbol of luxury and elegance.
Designer Diarra Bousso presented her debut collections MINT and db for Summer 2013 with guests including Lissa Thiam (Host of successful TV series “Un café avec”), Bouba Ndour (Producer of hit show “Backstage”), Omar Viktor Diop (Noted Fashion Photographer) and Ngoné Ndour among others.
In this debut collection entitled ‘Tribal Asymmetry’, the beauty of imperfections is celebrated. Diarra wanted to present a synopsis of all her past travels and inspirations into one cohesive collection. With the theme of her story centered around being lost, she uses asymmetry to emphasize feelings of confusion.
At the end, this overwhelming asymmetry ends up defining her work and becomes the most beautiful and cohesive aspect of her designs. Ultimately she wants the world to see the beauty in imperfections from the little scar on her face to the atypical patterns in her clothes.
On Saturday June 15th, about 100 carefully selected guests were given a secret Rendez Vous at 3 p.m. somewhere in Dakar to take part of the African Voyage. The exact location was only given the day before.
These happy few were escorted on a 100m long red carpet to the db house for a cocktail around the pool. The entire experience was db branded with flawless service and signature db cocktails (The Red Camel, The Orange MINT Suit, The Golden Dreams and the Emerald Trends).
Soon after this reception, a story-teller shared The African Voyage story in which Princess Fatima (db’s current muse) is lost in various parts of Africa and explores her passion for fashion in order to overcome her loneliness. This beautiful story was followed by a whimsical runway show where models came out Lost and dramatic to present the very first MINT collection.
Right after the first show, guests joined a convoy of 10 db branded luxury cars including Porsches, Range Rovers and Escalades among others to an unknown location. Excitement, fear, shock and curiosity was what Diarra Bousso wanted them to feel in this voyage.
Founded by the young Senegalese fashion designer Diarra Bousso, Dakar Boutique is an international online shopping website featuring several international designers but also her own collections. Diarra’s vision was to build a brand inspired by her travels and focused on three main elements: tribal prints, colors and detail.
Born in Dakar, Senegal, Diarra moved to Norway at age 16 and later to the United States at 18. Upon completion of a degree in Economics she went on to start a career on Wall Street but soon enough realized# she belonged to the world of the arts. Then, she launched www.dakarboutique.com along with her fashion brand db (Diarra Bousso).# Diarra is also a photographer and blogger at www.revesdores.com, french for golden dreams, and attends major fashion events as a guest blogger. She recently covered over 15 shows during New York Fashion Week including BCBG, Herve Leger, Louise Amstrup and Misha Nonoo among others.