Designing for Women
Filomena Fernandez, a woman’s apparel brand founded by Maritza Fernandez, is a collection of garments inspired by Latin American and Asian cultures. The injection of cultural influences including deepened femininity and minimalism results in a women’s wear line that is at once practical and wearable. A fresh approach to the reinvention of everyday basics is enveloped in a distinctively laid-back yet modern look. Filomena Fernandez’s first outpost is located in Coral Gables, Florida.
The presentation of originality and flair is created with the utmost attention to detail to make a woman feel confident and refined. Each garment is carefully crafted to ensure comfort, durability and most importantly, ease in maintenance. Filomena Fernandez features the fundamentals of fashion with loose-fitting knits, wide-leg trousers, slouchy shirts and whimsical peasant-style blouses. “I believe that extra room in garments positively works in two fashion techniques,” explains Fernandez. “One, looser clothing produces a thought of ‘what’s under there’ from onlookers. It’s sexy to make one wonder. Secondly, a generous fit provides great elegance – with the way a garment flows to how it molds the body in a way without completely embracing it.”
The decidedly minimalistic designs – clean lines fluidly captured throughout each collection – are inspired by Fernandez’s four-year tenure in Tokyo and the consumption of the Asian aesthetic, rich culture and purity of life. All fabrics are selected for its appeal, comfort and preservation in mind. Cotton, jersey, silk and microfibers are the foundation for garments, while lace, fine gauze, chiffon, tencel and tulle are frequented forFilomena Fernandez’s most elegant pieces. Embellishments range from crochet and embroidery to pleats. Lace is a common feature, as it lends a romantic touch to classics.
The 2013 collection fantasizes as a bohemian romance with effortlessly transitional garments for day and night. Fernandez infused basic hues of black, white, gray and khaki with the coolness of pinks, oranges, yellows and floral prints. Traditional silhouettes of a less structured fit; however, each garment is infused with the brand’s novelty of simple and sharp pieces. At the affordable price of $150 – $350, top sizes include small, medium large or 0 to 12; pants are available in American sizes of 0 to 14.