Lincoln’s Falotico to Receive Automotive Marketer of The Year Award at NYIAS
Responsible for leading the evolution of Lincoln as a world-class luxury brand and overseeing Lincoln operations globally, including product development, marketing, sales and service, Joy Falotico has been named MediaPost Automotive Marketer of the Year. She will be presented with the honor April 8 at the MediaPost Marketing: Automotive conference during the New York Auto Show at the Jacob K. Javits Convention Center.
Falotico became president of The Lincoln Motor Co. in March 2018. She is also Ford’s Chief Marketing Officer. Falotico has been a group vice president of Ford since 2016.
Lincoln has created an engaging, emotionally appealing marketing program that brings to life it’s American Luxury’ positioning,” says Ian G. Beavis, chief strategy officer at AMCI Global and one of the jurors for MediaPost’s Marketing: Automotive awards. “What is unique is their ability to achieve this in both their brand and retail work, a rarity in the automotive category.”
Falotico was previously chairman and CEO, Ford Motor Credit Co., with worldwide responsibility for the financial services business that supports Ford dealers and customers, along with the sale of Ford and Lincoln vehicles. She was recognized by Automotive News as one of the 100 leading women in the North American auto industry in 2010 and 2015.