Reality Series on Small Businesses
Starting today professionals on the fence about branching out on their own and small business owners will have a reality show that speaks directly to them. Startup: NYC, the brainchild of Morgan Gantt and Charell Star, two successful entrepreneurs premiered on www.Mobcaster.com, the independent TV crowdfunding site. The pilot episode offers viewers an honest window into what it takes to build a successful business in America. Supporters can watch the ½ hour pilot and pledge funding to help produce the first season of the show.
“Everyone tells you that launching a business will be difficult and many times that is the only free advice people are willing to share,” said Charell Star founder and CEO of PA For A Day, a personal assistant and placement agency in New York City. “We wanted to create a show that would be a resource for others at the startup phase of their business path and be an inspiration to others considering making the jump.”
The Startup: NYC pilot introduces views to the distinctly different companies and personalities of Star and Gantt and how they navigate the day-to-day challenges of maintaining independent healthy small businesses. Viewers meet other colorful business characters and gain strategically and tactical insights on ways to launch or improved their own companies and careers.
“There is no need to throw wine bottles at people,” said Morgan Gantt CEO of Swigch’d, distributor of wigs and hair extensions and author of the Lace Wig Bible. “Running a business like mine comes complete with its own brand of drama. It’s a positive type of drama that can impact your life and the lives of others if you learn how to navigate it. That’s what we want this show to convey.”
Startup: NYC will be featured on http://mobcaster.com/fundraise/startupnyc through November 18, 2012. Gantt and Star funded the pilot themselves and served as Executive Producers of the show. The female duo has a crowdfunding goal of $40,000 to create the full first season of episodes that will motivate others to walk the paths less traveled.
Viewers can watch the Startup: NYC pilot for free and contribute any amount from $10 to $5,000 to help create a series that will be an honest resource for future and current entrepreneurs. Supporters can earn “incentives” based on their funding amounts, ranging from a “thank you” on the show’s fan page to a mention in the show credits to being immortalized as an avatar in the popular iPhone PA For A Day: Game to having their own company featured on the show.