The Essenze Collection
Ermenegildo Zegna Parfums introduces Haitian Vetiver to the exclusive Essenze Collection. Like the original fine fragrances that launched the Collection, Italian Bergamot, Sicilian Mandarin, Javanese Patchouli, Indonesian Oud and Florentine Iris, Haitian Vetiver is its own expression of one signature raw material with its own unique provenance. Discerningly sourced. Brilliantly composed. Like the finest tailored designs.
The sophisticated star ingredient, Vetiver (Vetiveria zizanioides), a tropical fragrant grass with noble roots, derives from a single, private crop, produced exclusively for the House of Ermenegildo Zegna. Grown in Les Cayes in south west Haiti, it is planted and harvested for the sole purpose of creating Essenze.
Essenze’s Haitian Vetiver celebrates the guiding sensitive hands that touch, feel, select and embody the world of true craftsmanship. Due to the Caribbean island’s hot, bright climate and rich, nutrient soil, Vetiver grows steady and abundantly all year. These conditions, paired with the time-honored expertise of the region’s farmers, are the driving force behind the country’s reputation for producing the most coveted Vetiver in the world.
Farmers meticulously unearth the plant, after growing for 12 to 18 months to a height of 50 – 150 cm and forming a dense root network up to 3 meters deep into the soil. Utilizing practices passed down through the generations, the cultivators then clean and dry the roots, before extracting the essential oils through steam distillation. The result: intensely fragrant oil with an earthy-woody aroma.
As the sixth fragrance of the Essenze Collection, the Haitian Vetiver construction is distinctively paired with exclusively grown Zegna Italian Bergamot from Calabria, Italy the common thread that unites the six scents of the Essenze Collection. The complete olfactive structure of Haitian Vetiver includes threads of Neroli for a masterful blend that infuses bright, uplifting character into the luxurious depth of Carrot Seed SFE and Orris.
Just as Ermenegildo Zegna uses only the finest fibers and fabrics to create its iconic fashion collection, the Essenze Collection is crafted from the most exquisite raw materials, recast as an exotic essence. Extending a work of hands from earth to atelier. From cultivation to fabrication.
Each fragrance in the Essenze Collection is housed in a modern glass bottle and features a custom label with a corresponding colored border that reflects the key notes in each scent. Essenze’s Haitian Vetiver will be available in January 2014 and has a retail price of $195.00 (4.2 fl oz). It will retail exclusively at Bergdorf Goodman Men’s Store in New York City, Neiman Marcus stores in San Francisco, Dallas, and Houston, and Ermenegildo Zegna boutiques, and be available online at BergdorfGoodman.com, NeimanMarcus.com and Zegna.com.